BETHESDA, MD – May 22, 2007 – Invenda Corp., which recently changed its corporate name from E-centives, Inc., announced today new branding and corporate structure for its business units. Invenda Corp. will operate 3 business units going forward: Collabrys is the new name for the Company’s integrated digital relationship marketing solutions business unit; E-centives will be the name for the business focused on Internet coupons and online promotions; and, ConsumerREVIEW is the name of the network of media properties focused on user generated content.
”Marketing online is continuing to gain momentum. We believe Invenda’s business units will enable us to better focus on offering a full supply chain of digital marketing solutions, ranging from online advertising to relationship marketing, and from small campaigns to full blown multi-touch point relationship management programs”, said Kamran Amjadi, Chairman, CEO & Co-Founder of Invenda Corp. “We continue to innovate in a variety of related areas, and have built a diverse patent portfolio in support of our solutions.”
Collabrys, the Company's newly formed operating brand, will encompass the former E-centives’ Interactive Database Marketing division. Now as a standalone brand, the new Collabrys business unit will continue to provide leading global marketers a broad range of integrated digital relationship marketing technologies and services¾all with the goal of enabling clients to better build and manage interactive relationships with their consumers.
E-centives is a name that reflected the Company's first product line, which powers electronic incentives (hence "E-centives") and commenced in 1996. E-centives, with its long standing brand recognition in the market, will return to its roots and focus on providing best-in-class and industry-leading Internet coupon technologies and solutions, as well as a broad range of electronic incentives and interactive promotions.
ConsumerREVIEW.com, which will continue to operate as a business unit of Invenda, is a leading provider of consumer-generated reviews and content, as well as in-depth editorial reviews, discussion forums, photo galleries and classified ads, all of which relate to a variety of products and services. ConsumerREVIEW’s broad network of web sites includes MTBR.com, PhotographyREVIEW.com, CarREVIEW.com, and many others.
"Our company was founded on the underlying premise that innovative technologies and smart ideas will help bring marketers and consumers closer together,” said Dadi Akhavan, President & Co-founder of Invenda Corp. “We believe the name Invenda appropriately describes our strive for more efficient and effective marketing in the new and constantly evolving digital world, and the creation of the new operating brands helps us better focus on establishing further leadership in each of our businesses.”
ABOUT INVENDA CORPORATION
Invenda Corporation is a leading provider of digital marketing technologies, services and online media properties that enable more efficient and effective marketing. The Company’s interactive database marketing (or “IDBM”) division provides marketing and CRM technologies as a hosted ASP model, optionally combined with expert services, enabling clients to manage interactive relationships with their customers. The Company’s ConsumerREVIEW.com division consists of a network of web sites that provide user generated content for product reviews and buying advice, discussion forums, photo galleries and classifieds. Headquartered outside Washington D.C. with offices in the San Francisco Bay area, Invenda Corporation is traded on the Swiss Exchange (SWX) under the symbol “INVN”.
Under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Invenda Corporation cautions investors that any forward-looking statements or projections made by the company, including those that may be made in this press release, are based on management's expectations at the time they are made, but they are subject to risks and uncertainties that may cause actual results to differ materially from those projected. Specifically, Invenda Corporation forecasts of revenue growth, customer growth and EBITDA are forward looking in nature, and could differ materially from current expectations. Invenda Corporation’s future results may be impacted by factors such as technological changes, market acceptance of the company's services, Invenda Corporation’s ability to grow its customer base, and competitive market pressures, among other things. Invenda Corporation’s future results also may be impacted by other risk factors detailed from time to time in the company’s registration statements and Forms 10-K and 10-Q filed with the Securities and Exchange Commission. By making these forward-looking statements, Invenda Corporation undertakes no obligation or intention to update these statements after the date of this release.
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