BETHESDA, MD–October 24, 2007–Invenda Corp., the parent company of E-centives, Collabrys and ConsumerREVIEW, announced today it has been granted two additional patents. Patent number EP0923039, titled “Electronic Couponing Method and Apparatus” was issued in the E.U. earlier this year and is the Company’s first E.U. patent. Recently, the Company was also granted U.S. patent number 7,246,084, titled “Approach for Processing Electronic Orders”, which is the Company’s first patent in the field of e-commerce using mobile phones.
“Our company has been an innovator in fields of online coupons and electronic incentives for approximately 10 years,” said Kamran Amjadi, Chairman and CEO of Invenda. “Our new E.U. couponing patent is an important milestone for our technology leadership position, adding to our 6 previously granted U.S. patents in the field of online couponing.”
Invenda’s latest patent in the field of mobile commerce covers an invention that recognizes the differences in input mechanisms between mobile devices and other computers. One of the aspects of the Company’s latest mobile commerce patent covers a method to use previously stored information to make mobile transactions more viable.
“A simple user experience for making purchases using mobile phones will be a major factor in the growth of mobile commerce,” said Kamran Amjadi. “Repeatedly entering information such as payment data and shipping address is neither feasible nor realistic and our patent describes methods to minimize these steps, among other features.”
Invenda also owns a patent portfolio in the Web search field that consists of 3 granted U.S. patents covering such methods as search result categorization and search result normalization.
ABOUT INVENDA CORPORATION
Invenda Corp. is a leading provider of digital marketing technologies, services and online media properties that enable more efficient and effective marketing. Invenda Corp. currently consists of three business units: integrated consumer relationship marketing unit: Collabrys; interactive promotions unit: E-centives; and, consumer generated content and media unit: ConsumerREVIEW. Headquartered outside Washington D.C. with offices in the San Francisco Bay area, Invenda Corp. is traded on the Swiss Exchange (SWX) under the symbol “INVN”.
The statements and descriptions in this document are a high level discussion of the patents and are not intended to be a legal interpretation of the scope of the patents.
Under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Invenda cautions investors that any forward-looking statements or projections made by the company, including those that may be made in this press release, are based on management's expectations at the time they are made, but they are subject to risks and uncertainties that may cause actual results to differ materially from those projected. Specifically, Invenda’s forecasts of revenue growth, customer growth and EBITDA are forward looking in nature, and could differ materially from current expectations. Invenda's future results may be impacted by factors such as technological changes, market acceptance of the company's services, Invenda’s ability to grow its customer base, and competitive market pressures, among other things. Invenda's future results also may be impacted by other risk factors detailed from time to time in the company’s registration statements and Forms 10-KSB and 10-QSB filed with the Securities and Exchange Commission. By making these forward-looking statements, Invenda undertakes no obligation or intention to update these statements after the date of this release.
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