Retail

Using Multi-Channel Marketing to Drive In-Store Sales

• Do you know how many of your customers research products online but ultimately purchase in-store?
• Are you effectively leveraging the Internet to understand and influence your customers' buying preferences and behaviors?

According to Forrester Research, 65% of customers have researched a product online before purchasing it offline.

While many retailers look to the Web primarily for e-commerce sales, the reality is that shoppers haven't replaced in-store shopping with the Web; rather, they've embraced the Internet as an additional product research and information channel. In most cases, shoppers ultimately choose in-store purchasing over shopping online because they want a closer look at items before buying.

But there's more.

According to Forrester, among those customers who browse online but purchase offline, 47% buy additional products once in the store.

This buying behavior has created exciting new opportunities for brick and mortar retailers. When properly managed, a multi-channel customer relationship can significantly increase in-store sales and strengthen customer loyalty.

Interactive marketing can provide retailers with unprecedented insight into the purchasing behaviors and preferences of individual customers, resulting in better-targeted and more cost-effective promotional offers, more relevant customer communications, and more in-store sales.

So how can you leverage the Internet to grow your in-store business?

E-centives Can Help

E-centives' integrated relationship solutions help retailers coordinate marketing efforts, collect and unify data across multiple customer touch points, target offers that can be tracked to individual in-store purchases, and increase customer knowledge. We provide a full range of on-demand marketing technologies, data-driven insights and expert services to effectively build more profitable consumer relationships.

Consider the potential:

• Stay top of mind with consumers through more relevant messaging and opportune frequency.
• Increase effectiveness of customer promotions with automatically triggered offers tailored to their individual interests, buying patterns customer value and loyalty levels.
• Decrease costs of traditional direct mail and conventional marketing by leveraging interactive efficiencies.

E-centives' proprietary technologies and professional services support millions of successful relationships between some of the world's leading companies and their consumers. With E-centives as your partner you'll access proven integrated solutions that combine sophisticated marketing technology, patented promotional capabilities, robust tracking, analytics and reporting, and premiere client services, all from one source.

This way you can avoid costly in-house hardware and software spending, minimize program start-up time, and reap the rewards of well-executed CRM. It's time to strengthen customer relationships and drive more in-store sales.

Learn more about E-centives' Integrated Technologies, Professional Services and Marketing Solutions.

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